One-Line Summary: Use AI to draft platform-specific social media posts in your brand voice, with prompt templates for Twitter/X, LinkedIn, Instagram, and Facebook.

Prerequisites: Brand voice guide from Step 2, content calendar from Step 3

The Batch Writing Workflow

Instead of writing one post at a time, batch your content creation by week. Open your content calendar, look at the upcoming week, and generate all posts in one sitting. This typically takes 30-60 minutes for a full week of content across multiple platforms.

The process for each post:

  1. Check the calendar for the topic and post type
  2. Paste your brand voice prefix
  3. Use the platform-specific prompt template below
  4. Review and edit the output
  5. Save the final copy to your scheduling tool (Step 7)

Twitter/X Post Template

Character limit: 280 characters (but 100-200 performs best)

[Paste your brand voice prefix]
 
Write a Twitter/X post about: [topic from calendar]
Post type: [Educational / Engagement / Promotional / Personal]
 
Requirements:
- Under 200 characters for maximum engagement
- Strong hook in the first line
- No hashtags in the main text (I'll add them separately)
- Include a clear call-to-action or conversation starter
- Write 3 variations so I can pick the best one
 
Optional: Include a thread version (3-5 tweets) if the topic warrants depth.

Example output for "water temperature guide" topic:

Variation 1: Your coffee tastes bitter? Your water is probably too hot. 205F is the sweet spot. Go hotter and you burn the grounds. Go cooler and it tastes flat.

Variation 2: I tested brewing at 180F, 200F, and 212F for a week. The difference was massive. Here is what I found.

Variation 3: Hot take: your kettle's "boil" setting is ruining your coffee. Let it cool for 30 seconds after boiling. Thank me later.

LinkedIn Post Template

Ideal length: 1,200-1,500 characters (about 200-250 words)

[Paste your brand voice prefix]
 
Write a LinkedIn post about: [topic from calendar]
Post type: [Educational / Engagement / Promotional / Personal]
 
Requirements:
- Open with a hook that stops the scroll (first line appears before "see more")
- Use short paragraphs (1-2 sentences each) with line breaks between them
- Include a personal insight or experience if relevant
- End with a question to drive comments
- Professional but not stiff — match my brand voice
- Write 2 variations

Example hook lines that work on LinkedIn:

  • "I made this mistake for 3 years before someone told me."
  • "Unpopular opinion: [contrarian take about your industry]."
  • "The best advice I got this year was just two words."
  • "Everyone talks about [common topic]. Nobody talks about [your angle]."

Instagram Caption Template

Ideal length: 150-300 words for feed posts, 1-2 sentences for Reels

[Paste your brand voice prefix]
 
Write an Instagram caption about: [topic from calendar]
Post type: [Educational / Engagement / Promotional / Personal]
Format: [Feed post / Carousel / Reel caption]
 
Requirements:
- Strong opening line (only first 2 lines show before "more")
- Use line breaks for readability
- Include 1-2 relevant emojis per paragraph (not excessive)
- End with a call-to-action (save this, share with a friend, drop a comment)
- Do NOT include hashtags (I'll add those separately in Step 5)
- For carousels: write the text for each slide (7-10 slides, 1 key point per slide)
- Write 2 variations

Facebook Post Template

Ideal length: 80-250 words

[Paste your brand voice prefix]
 
Write a Facebook post about: [topic from calendar]
Post type: [Educational / Engagement / Promotional / Personal]
 
Requirements:
- Conversational and friendly tone (Facebook is the most casual platform)
- Ask a question or invite sharing to boost engagement
- Can be slightly longer and more storytelling-oriented than other platforms
- Include a clear next step (link click, comment, share)
- Write 2 variations

Cross-Platform Batch Prompt

When the same topic appears across multiple platforms on your calendar, use this time-saving prompt:

[Paste your brand voice prefix]
 
Topic: [topic from calendar]
Post type: [Educational / Engagement / Promotional / Personal]
Context: [any additional details about the angle or hook]
 
Write this as a social media post adapted for each of these platforms:
 
1. Twitter/X (under 200 characters, punchy)
2. LinkedIn (200-250 words, professional with personal touch)
3. Instagram caption (150-200 words, visual-friendly, ends with CTA)
4. Facebook (80-150 words, conversational, invites discussion)
 
Each version should feel native to the platform, not like a copy-paste
with minor edits. Adjust the tone, length, and structure for each one.

Editing AI Output

AI gives you a strong first draft, not a final post. Always review for:

  • Accuracy — Does the post contain any factual claims you should verify?
  • Voice — Does it actually sound like you? Read it out loud.
  • Specificity — Replace vague phrases ("many people find") with concrete details ("I tested this with 50 customers")
  • Call-to-action — Is it clear what you want the reader to do?
  • Length — Trim anything that does not add value. Shorter almost always wins.

A good rule of thumb: spend 70% of your time on the AI prompt and 30% on editing. The better your prompt, the less editing you need.

Organize Your Drafted Posts

As you generate posts, add them to your spreadsheet or document from Step 3. Add columns for:

  • Status (Draft / Approved / Scheduled / Published)
  • Platform (which platform this version is for)
  • Final Copy (the edited text ready to publish)
  • Visual Needed (yes/no, and a brief description for Step 6)

By the end of this step, you should have a full week of posts drafted and ready for hashtags, visuals, and scheduling.

Next: Step 5 - Hashtag and SEO Strategy →