One-Line Summary: Use AI to write every section of your portfolio — hero, about page, services, skills, and testimonials framework — with prompt templates you can reuse.
Prerequisites: Completed Step 2 with your brand kit document ready
The Copy-First Approach
We write all the copy before touching any design tool. Why? Because the words determine the layout, not the other way around. A three-bullet value proposition needs a different layout than a six-paragraph story.
Open your AI tool and keep your brand kit document from Step 2 handy. You will reference it in every prompt below.
Section 1: Hero Section
The hero is the first thing visitors see. It needs to answer three questions in under five seconds: Who are you? What do you do? What should I do next?
Write a hero section for my portfolio website.
My positioning statement: [paste from Step 2]
My value proposition headline: [paste from Step 2]
Include:
1. A main headline (8 words max)
2. A supporting subheadline (1-2 sentences)
3. A call-to-action button label (3-4 words)
4. Optional: a secondary CTA label
Write 3 variations:
- Variation A: Bold and confident
- Variation B: Warm and approachable
- Variation C: Minimal and direct
Do not use buzzwords like "leverage," "synergy," or "passionate."Example output (Variation C):
Headline: UX copy that reduces support tickets Subheadline: I help SaaS teams rewrite their interfaces so users stop getting stuck. Less confusion, fewer tickets, happier customers. Primary CTA: See my work Secondary CTA: Get in touch
Section 2: About Page
Your long bio from Step 2 is the foundation. Now expand it into a full about page:
Expand my long bio into a full About page for my portfolio site.
My long bio: [paste from Step 2]
My background: [2-3 sentences about your journey — education, career changes, key moments]
A fun fact or personal detail: [something that makes you human]
Structure it as:
1. Opening hook (1 sentence that grabs attention)
2. The backstory (how you got here, 2-3 sentences)
3. What you do now (your current focus, 2-3 sentences)
4. Your approach (how you work, what makes it different)
5. The personal touch (1-2 sentences — hobbies, location, something relatable)
6. A closing CTA ("Let's work together" or similar)
Tone: First person, conversational but professional. Match these style
words: [your style words]Section 3: Services or Skills Section
Whether you call it "Services," "What I Do," or "Skills," this section needs to be scannable:
Write a services/skills section for my portfolio website.
I offer these services or have these skills:
- [Skill/service 1]
- [Skill/service 2]
- [Skill/service 3]
- [Skill/service 4]
For each one, write:
1. A short title (2-4 words)
2. A one-sentence description of what it includes
3. One concrete result or benefit the client gets
Format it so each service fits in a card layout (title + description + benefit).
Keep the total word count under 200 words.Example output:
In-App Copy — Rewrite buttons, tooltips, error messages, and onboarding flows. Result: Users complete tasks without filing support tickets.
Content Strategy — Audit your existing copy and create a plan for what to fix first. Result: A prioritized roadmap you can hand directly to your team.
Section 4: Testimonials Framework
Even if you do not have testimonials yet, set up the framework and write request templates:
I need help gathering testimonials for my portfolio. Write:
1. A short email/message template I can send to past clients, colleagues,
or managers asking for a testimonial. Keep it under 100 words and make
it easy for them to say yes.
2. Three specific questions I should ask to get useful testimonials
(not generic "they were great" quotes).
3. A placeholder testimonial based on my value proposition that shows
the format and length I am looking for, so I can show it as an
example when asking for quotes.
My positioning statement: [paste from Step 2]Tip: If you are a job seeker, ask former managers or teammates. If you are a freelancer, ask after every completed project. Three strong testimonials are better than ten generic ones.
Section 5: Contact Section
Keep this simple but intentional:
Write a contact section for my portfolio that includes:
1. A headline that is more inviting than "Contact Me"
2. A 1-2 sentence intro that tells visitors what to expect when they reach out
3. Suggested fields for a contact form (keep it minimal)
4. An alternative contact method (email, calendar link, etc.)
My audience: [who you serve]
My tone: [your style words]Example output:
Headline: Let's make your product clearer Intro: Have a project that needs better copy? Tell me about it. I typically respond within one business day. Form fields: Name, Email, Project URL (optional), What do you need help with? Alternative: Or skip the form and email me directly at hello@yourname.com
Your Copy Document
By now you should have a single document containing:
- Hero section copy (headline, subheadline, CTAs)
- Full about page text
- Services/skills cards
- Testimonial request template and placeholder format
- Contact section copy
Read everything out loud. If any sentence sounds like it was written by a committee, ask AI to rewrite it in a more natural voice. Your portfolio should sound like you on your best day, not like a corporate brochure.